How can Blockchain technology provide commercial services for enterprises? Mysten Labs' Director of Commercial Products shares insights.

Recently, the Director of Business Products at Mysten Labs shared her views on how blockchain technology can provide business services to enterprises, and why Sui is particularly suitable for these use cases.

The director currently leads the commercial product team at Mysten Labs, responsible for various business areas including gaming, retail, loyalty, travel, and ticketing. She has six years of experience in the blockchain field, initially entering the space due to the challenge of seeking solutions to unresolved issues.

She believes that Blockchain can solve the problems of asset ownership and digital agency. In traditional Web2, users' data and online behavior belong to the companies they interact with. However, Blockchain disrupts all of this, allowing users to truly own their transactions, assets, and outcomes.

In terms of how to guide Web2 companies to think about Blockchain solutions, she analyzed it from the perspective of the sales funnel. She pointed out that customer acquisition is one of the biggest challenges faced by small businesses. However, in the current internet environment, this challenge has become even more daunting due to privacy issues and declining data quality.

She believes that Blockchain and zero-knowledge technology can contribute to the data ecosystem by providing information about user behavior without sharing private information. The speed and scalability of Sui make it particularly suitable for serving real-time internet queries using zero-knowledge.

In terms of loyalty programs, the concept of digital asset ownership on the Blockchain can provide customers with a more meaningful experience. Sui has the ability to offer dynamic, composable NFTs, which can bring more value to loyalty programs.

The director believes that Sui represents a new era of Blockchain, and enterprises should see it as an indispensable part of their technology stack. She envisions that the distinction between Web2 and Web3 will become irrelevant, as the ultimate goal is to make the existing internet better for everyone.

Regarding the role of users in understanding the value of decentralized technology, she pointed out that different types of users will have varying degrees of involvement. Some people will delve deep into the operational details of the Blockchain network, while others may only focus on its impact on daily activities. There are also some users who may not care about the specific technology but just wish to have a better online experience and service.

In the end, she expressed particular excitement about Sui's zkLogin feature. This feature will allow users to access the Blockchain using familiar login methods, eliminating the need to remember complex keys, and is expected to bring more users into the world of Blockchain.